Got an idea? We're your Huckleberry.
We build our own apps, and we help first-time founders turn an idea into real, working software. You don't need to code. You don't need a deck. You just need the idea.
Every project starts with a free idea call. A real person reads every idea and replies within a business day. Or see what we've built.
Proof we ship.
Each app started as somebody's annoying, everyday job. We built it, launched it and still run it. Read how we built SealedApply →
- Live SealedApplyThe hiring department you don't have. Hiring for people who don't hire for a living.Applicant tracking and an AI hiring advisor for people who don't hire for a living. Share one link, review together, and know who to talk to first and why. Made for founders making a first hire, nonprofits, small businesses, boards and search committees. Visit SealedApply →
- Live CohortHouseA private home for your group. Calendar, RSVPs, photos and chat for cohorts and boards.One place for a cohort to keep its calendar and RSVPs, photos, files, polls, and chat that syncs with GroupMe, plus one-on-one coffees and an assistant that knows your schedule. Free for up to 20 people. Made for leadership programs, fellowships, boards, alumni classes, and retreat groups. Visit CohortHouse →
- Live Adversarial ReviewCheck the code your AI wrote, before your customers do. A second AI that reviews the first one's work.A plain-English guide and a free Claude Code skill that has a second, independent AI review the code your first AI wrote, plus a blog on shipping AI-written software safely. Made for people building real software with AI coding tools who aren't professional engineers. Visit Adversarial Review →
- In the shop EnzoYour agents say it's done. Enzo checks. Runs AI coding agents and checks their claims.Enzo will run your Claude Code agents in the cloud, check every claim against GitHub, CI and production, and only ask you for decisions. Made for founders and small teams running AI coding agents. Ask about early access →
Three ways in.
Pick the one that sounds like you. Not sure? Tell us the idea and we'll figure it out together.
We build it for you
You bring the idea. It starts with a free idea call. We plan it with you in plain English, give you a price before any work starts, and build the real thing: a working web app with your name on it.
We build it with you
For the right idea, we partner instead of invoice. We put our time and our factory behind it and share in what it becomes. We decide these one at a time.
Use what we've already built
Every app we make started as somebody's annoying, everyday job. If one of them fits yours, start there. Most have a free way to start.
Leadership, not just code.
Some companies need more than an app. We also step in as part of the leadership team for companies we believe in.
- Fractional leadership
- A part-time technology, product or operations lead who sits in your meetings, owns decisions and ships the work.
- Shared back office
- The technology, operations, finance and support systems a young company needs, without hiring a team for each one.
- Advice when you need it
- A steady sounding board for strategy, hiring, pricing and the next big decision.
- SelflesslyCorporate giving software for growing companies: employee giving, volunteering, matching gifts and campaigns in one place.Live
- BidCauseA self-serve online silent auction for nonprofits, schools, clubs and companies.Waitlist open
- GiveSwarmA self-serve way to run a team volunteer day, with one flat price per event.Waitlist open
- KindProfileA 10-minute assessment that shows each employee the causes they care about and how they like to give back.Waitlist open
- GiveMVPCommunity impact software for pro teams, leagues and racing series: staff hours, grants, game night giving and sponsor reports.Beta
BidCause, GiveSwarm, KindProfile and GiveMVP are part of the Selflessly family. Selflessly and The Huckleberry Co. are separate companies.
Ask about leadership support →Good. We like first timers.
Startup studios can feel like a club you need a password for. This one isn't. Here's what people usually ask us first.
Ask us anything →I can't code. Is that a problem?
Not at all. Most people we talk to can't. You know the problem and the people who have it. We handle the technical side and explain every decision in plain English.
My idea is basically a napkin sketch. Is that too early?
Napkin sketches are our favorite. The first conversation is about who has the problem and how they handle it today. We'll tell you honestly if it's ready to build.
Who owns what we build?
On a paid build, you do. The code, the domain and the accounts are yours. On a partnership, we agree on the split in writing before we start.
What does it cost?
Every project starts with a free idea call. If it's a fit, you get a plain-English plan with a price before any work starts. No surprise invoices.
How long does it take?
A first working version usually takes weeks, not months. We'd rather put something real in front of your customers early than polish something nobody has tried.
What happens after launch?
We can keep it running, fix what breaks and build what's next, or hand you everything with notes. Your call.
“I'm your huckleberry.”
Old Western slang for “I'm the right one for the job.” It's also our bulldog, Huck: steady, a little stubborn, and he never rushes a job. Same plan for the software.
Bulldogs need good homes too. Huck's favorite cause is Indiana Bulldog Rescue.
Plain-English guides.
Practical write-ups for the jobs our apps are built for.